This policy explains how MLAIA collects, uses and protects your personal data, in compliance with the Israeli Privacy Protection Law (Amendment 13, effective August 2025) and applicable regulations.
We corrected this policy to describe the services the site actually uses. Analytics are provided by Google Analytics, only with your consent, not by Cloudflare, which we do not use. We also added Formspree, which operates the contact form, and Microsoft 365, which hosts our email. We have not started collecting or sharing any new data.
MLAIA (mlaia.com) is an AI and data science consulting firm operating under Israeli law. As the operator of this website, MLAIA is the data controller (בעל מאגר המידע) responsible for all personal data collected through this site.
We collect only data that you actively provide or that is generated automatically when you use the site. We do not collect sensitive personal data (health, financial, biometric) through this website.
| Data Type | Examples | Source |
|---|---|---|
| Contact details | Full name, email address, phone number (if provided) | Contact form submission |
| Message content | The text of your inquiry or message | Contact form submission |
| Technical / device data | IP address, browser type and version, operating system, device type, screen resolution | Automatically via analytics / server logs |
| Usage data | Pages visited, time on page, referral source, links clicked, general geographic region (country level) | Automatically via Google Analytics, only if you accept analytics cookies |
| Cookie preferences | Your response to our cookie consent banner; language preference | Stored locally in your browser |
We use your data only for the specific purposes listed below:
MLAIA is an AI consulting company and uses AI tools in our professional work. The following disclosures apply to how AI may interact with personal data in the context of this website and our services:
Under Israeli law (Privacy Protection Law 5741-1981, as amended by Amendment 13), we process personal data on the following legal bases:
We do not sell, rent or trade your personal data. We share data only with the following service providers, strictly as necessary to operate this website:
Some of the service providers listed above store or process data on servers located outside Israel, including in the United States and other countries. This means your personal data may be transferred internationally:
Where personal data is transferred to countries not recognised as providing an adequate level of protection under Israeli law, we rely on the contractual and technical safeguards implemented by each provider (e.g., Standard Contractual Clauses, SOC 2 compliance, EU-US Data Privacy Framework participation). You may contact us for further details about these safeguards.
We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law.
| Data Type | Retention Period | Reason |
|---|---|---|
| Contact form submissions (name, email, phone, message) | Up to 3 years from the date of submission, or until the end of any resulting business relationship, whichever is later | Legitimate interest in maintaining communication records; potential contract performance |
| Analytics data (browser, device, approximate location, usage) | Google Analytics keeps event-level data for 14 months, the period set in our account; after that only aggregated reports remain. Analytics cookies expire after up to 2 years, or sooner if you clear them. | Your consent to analytics cookies |
| Cookie consent and language preferences | Stored in your browser until you clear your cookies or browser data | Essential site functionality and legal consent record |
| Client service data (consulting projects) | As specified in the client agreement, or 7 years after project completion where required for tax / accounting records under Israeli law | Legal obligation (Israeli Tax Authority requirements) |
The Israeli Privacy Protection Law (Amendment 13, effective August 2025) grants you the following rights regarding your personal data. These rights apply to data we hold about you as a data subject:
To exercise any of the rights listed above, please contact us in writing using the details below. We respond to all verified requests within 30 days as required by the Israeli Privacy Protection Law.
Privacy requests: yochai@mlaia.com — Please include 'Privacy Request' in the subject line and describe the right you wish to exercise. We may ask for reasonable proof of identity to protect your data and prevent unauthorised access. We will acknowledge receipt within 5 business days and provide a substantive response within 30 days. If we need more time (up to 60 days for complex requests), we will inform you within the initial 30-day period.
There is no charge for making a request. However, if a request is manifestly unfounded or excessive, we may charge a reasonable administrative fee or refuse to act, and will explain our reasons in writing.
Cookies are small text files placed on your device when you visit a website. This site uses the following categories of cookies:
| Category | Purpose | Can be declined? |
|---|---|---|
| Essential / Functional | Remembering your language preference (Hebrew/English) and your cookie consent choice. Required for the site to function correctly. | No — these are strictly necessary |
| Analytics | Google Analytics 4 sets the cookies _ga and _ga_1T3R1HL53V to distinguish visitors and visits, and collects page views, referrers, approximate location and device type. They are set only after you accept analytics, and expire after up to 2 years. | Yes — via the cookie banner, or the 'Change cookie preferences' button below |
| Marketing / Advertising | Not used. We do not place any advertising or behavioural tracking cookies. | N/A |
You can manage, block or delete cookies at any time through your browser settings. Please note that disabling essential cookies may affect the functionality of the site. For instructions on managing cookies in your browser, visit your browser's help documentation.
We take appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction. These measures include:
No method of internet transmission or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a data breach that poses a significant risk to your rights, we will notify you and the Israeli Privacy Protection Authority as required by law.
This website is not directed at, and is not intended for use by, children under the age of 18. We do not knowingly collect personal data from children under 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at yochai@mlaia.com and we will take prompt steps to delete that information.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make changes:
We encourage you to review this policy periodically. The effective date at the top of this page indicates when the current version was last revised.
For any privacy-related questions, requests, or concerns, please contact us:
If you are not satisfied with our response, you have the right to lodge a complaint with the Israeli Privacy Protection Authority (PPA):
MLAIA DATA SCIENCE
Share the problem, the data you have and what success would look like. We’ll discuss a practical next step.
Please don’t include confidential datasets, credentials or patient information.